Objective Create a brand identity for Rob Diamond, a Tattoo Artist located in Harrisburg, Pennsylvania that would highlight his focus areas and his expertise. Solution After various sketches and digital illustrations, the final logo consists of a skull and a circle graphic that resembles an Ensō by Rob's request to symbolize the moment of creation … Continue reading Rob Diamond Art
The Little House
Objective Partner with Barbara L. Kistner, the non-profit organization coordinator to create a project proposal for a marketing campaign to build awareness of the Little House in Northumberland, PA. Solution The project proposal includes a new logo design for the non-profit, stationery set, direct mailer, website, advertising and promotional give-aways. The full design proposal can … Continue reading The Little House
Floating Mug Advertising
Objective Create a new logo and an advertising campaign for floatingmug.com that utilizes their existing product photography, consistent typography usage. Solution Starting with a project proposal, the following advertising assets were proposed: 2 full page advertisement options, 2 billboard design options, and 4 digital web banner design options. The use of a handwritten style font … Continue reading Floating Mug Advertising
Cherish Pet Foods
Objective Create a logo and product packaging for Cherish Pet Foods that is made of sustainable materials and with budget in mind. Provide a design options and propose sustainable packaging. Solution The Cherish Pet Foods logo is available in a 4 color option for digital purposes and a 2 color option to provide a more … Continue reading Cherish Pet Foods
Tiara & David
Objective Create a save the date and wedding invitation that focuses on typography, couple's photography, and the wedding colors for Tiara and David Swank. Solution The wedding colors are maroon and rose gold. The maroon was used as the baseline to both pieces and the typography was then printed with rose gold leaf. The same … Continue reading Tiara & David
The Hobbies Shop
Objective A new local Hobbies store was in need of a logo with a lot of color and detail that also showcases their favorite model air plane with a cartoonistic style. Solution With further discussion, explaining the need to keep a logo simplified to create a strong brand, the project expanded to include a simplified … Continue reading The Hobbies Shop
Minotaur Publishing
Objective Create a brand for Minotaur Publishing and provide the following: logo design, 2 stationery options (letterhead, envelope, and business card). Solution Minotaur Publishing is a fictional business used strictly as a tool to develop a cohesive brand identity set. The logo itself utilizes the "T" in Minotaur to create a symbol that represents both … Continue reading Minotaur Publishing
Back to the Future Typeface
Objective Create a typeface that is inspired by a film. Using that typeface, create a poster highlighting the inspiration behind the elements within it and a movie poster. Solution Using the Back to the Future Trilogy as my inspiration, I created a typeface that has elements expressing movement with the circles as the starting point, … Continue reading Back to the Future Typeface
Dietitian Duo
Objective Create a logo for a health and wellness blog that maintains the idea of “fresh, clean, healthy habits”. Incorporate the color selection chosen by the client. Solution The logo consists of two different, yet similar font styles that were stacked to symbolize strength & good health. The color selection was meant to be bright … Continue reading Dietitian Duo
Branches Publishing
Objective Design a logo for a small publishing company and incorporate their tagline, "books & beyond." The client would like to see symbolistic representation of a rainbow or paint strokes to showcase creativity. Solution The logo design is a simplistic, four color concept using a predominant font for "branches" in order to give base weight … Continue reading Branches Publishing
Ashley Treas Design and Marketing Creative Services 