Easter Spirits

Objective

Create a brand for Easter Spirits Mead based on a honey bee that can be transitioned to product packaging for the various product flavors. Ensure that the essence of honey is captured throughout this brand per the client’s request.

Solution

Logo development for Easter Spirits as well as a label designs for their blueberry and strawberry flavored honey wine.  The honey bee used throughout the identity development started as the sketch concept, which was further developed into the watercolor painting and rendered using Adobe illustrator. The labels were created using a watercolor painting of honeycombs in the background, and illustrated fruit to accompany the Easter Spirits Logo.