Objective

Create a brand identity for Rob Diamond, a Tattoo Artist located in Harrisburg, Pennsylvania that would highlight his focus areas and his expertise.

Solution

After various sketches and digital illustrations, the final logo consists of a skull and a circle graphic that resembles an Ensō by Rob’s request to symbolize the moment of creation and the acceptance of ones self while creating art. This logo was then incorporated into a business card design and a watermark for his artwork.

rob-diamond-brand