Owleyes Soap Shoppe

Objective

Create a consistent and recognizable brand for Owleyes Bath Shoppe that showcases the silly and creative personality of the business owners. There is also a need for product labeling, packaging, and product photography for their website.

Solution

The Owleyes logo represents an owl and an eye in a very simplistic, abstract fashion. This was accomplished by creating a symbol using two organic lines to represent an owl, and utilizing the “O” in Owl for the eye. To compliment this logo, various typographic treatments were done for the available scents, which were incorporated into the product packaging. The product photography had a particular style with creative angles to highlight the owners’ personalities.